In this project, students take on the role of a sports marketing specialist responsible for creating, managing, and promoting their own professional sports franchise. Students select a sport, develop a team identity, design a logo, and build a complete organization around their team. Throughout the project, students apply technology and business skills by completing a variety of real-world tasks using software applications to create professional business documents, analyze team finances, organize databases, design marketing materials, and develop presentations to promote their franchise. Project activities may include creating team rosters, letterhead, press releases, schedules, salary spreadsheets, admission tickets, promotional items, databases, and team presentations. Students learn how different business functions work together to support a successful sports organization. By the end of the simulation, students have developed a complete sports franchise portfolio that showcases their computer application and business skills which were showcased at the big event. JRC Staff voted on the winners for multiple areas of the project.
